Marketing Yourself as a Freelance Product Creator
If you wish to be a freelance product creator you will need to learn one fact. Being a freelance product creator is a business. And like any business there are some things you need to do. One of those things is marketing.
One of the best tools in your marketing toolkit as a freelancer is the portfolio. For those of us who create learning content (aka information or advice marketing), that tool is the course portfolio.
In this article I’m going to give you seven hints for creating your course portfolio.
1. Use a three ring presentation binder with plastic page protectors to store the portfolio. This allows you to pull things out of the binder and put things in. Yet each page will be protected from finger prints and other attempts to destroy the contents.
2. Think visually. You will have more than enough written word in the binder. Your customer isn’t going to read those words — the best they might do is scan them. However, they are going to look at the layout and the type and organization of the information. So let your inner artist out and think visually.
3. Start with a list of which you have done work for. If possible use company logos. You should include a resume but this isn’t it. A copywriter would call this social proof. In other words — “look who else picked me so you won’t be wrong to pick me too!” Think visually when you create this page. A collage will work better than a static, boring listing.
4. The best way to organize the binder is by content type and media. The actual definition of types is up to you; however, try to consider it from your customer’s point of view. After all, this portfolio is for them — not you!
5. Show examples of each type of content, preferably showing several different media. Only one or two examples per media are needed.
6. Don’t include the whole presentation for all your examples. All that is necessary is one or two full examples and a table of contents for the rest. This is extremely important when dealing with non-disclosure or proprietary courses.







