Why Product Creation Is Important
So you’ve decided to get into internet marketing. Wonderful. With work you should succeed. Maybe. Yes, it is possible.
But now you’ve got a problem… you’re looking at what you are going to sell and wondering about your product. Should you sell someone else’s products? Either by buying rights or by selling through affiliates marketing? Or should you write your own eBooks and record your own products? And if you do the latter should you take a course to show you how to create products? Or should you just bull your way through?
I’m going to let you answer most of those questions yourself. Why? Because once I answer the question at the bottom of those questions you’ll be able to answer them yourself.
So what’s the question at the core of those questions? It’s the question of why product creation is so important.
So let’s start at the beginning. Is product creation important? Absolutely. No question, no argument, no alternative. It is just as important as marketing is. In fact, I’d argue that it may even be more important. Why? Because a marketer can’t sell anything if he or she doesn’t have anything to sell. Well, I guess they could but that usually is called fraud. You need to have a product in order to use marketing to sell it. From a business point of view there are three major underpinnings to every business: product creation, marketing and administration. If you want to succeed you must have all three… miss one and your company will ultimately fail.
And if it is that important then it absolutely must be done correctly and with the best quality practices. Otherwise you’ll create poor quality products. Oh, sometimes you’ll get lucky and create a good product. But you need a good system to produce good product all the time.
Now, at this point someone is bound to be raising the point of affiliate and rights type product sales. And the answer to that is one word… money. That’s right… the dollar, the lire, the euro, the pound. Whatever currency you use the answer comes down to money. Selling affiliate products and rights products are a good way to make money initially. Selling affiliate products might even be a good way to make extra money long term. Rights products are a bad idea long term — and possibly even short term. But if you want to really, really make good money in information publishing and marketing you need to have your own product. If only because you get to keep most of the money.
Having your own product will help you to establish your reputation with the internet community. After all, you aren’t hoping to gain a reputation as a used car salesman are you? No, you are probably looking to build a reputation based on your expertise in your topic. And unless you are giving your own information out how can you expect to prove your abilities to others?
Having your own product will also help you to sell product. Why? Because people buy because they like you. If they like you then they are more likely to buy your product than someone else’s. After all, if you are creating your product then that product is an example of you and who you are. And that’s who they have decided to like.
Having your own product will also open up other sales chains to you. Amazon for example will sell your product. You can’t get them to sell your affiliate product. And a rights product will get you banned — and rightly so. The same applies to most of the other traditional booksellers.
