INTERNET BUSINESS

So you’ve decided to get into internet marketing. Wonderful. With work you should succeed. Maybe. Yes, it is possible.

But now you’ve got a problem… you’re looking at what you are going to sell and wondering about your product. Should you sell someone else’s products? Either by buying rights or by selling through affiliates marketing? Or should you write your own eBooks and record your own products? And if you do the latter should you take a course to show you how to create products? Or should you just bull your way through?

I’m going to let you answer most of those questions yourself. Why? Because once I answer the question at the bottom of those questions you’ll be able to answer them yourself.

So what’s the question at the core of those questions? It’s the question of why product creation is so important.

So let’s start at the beginning. Is product creation important? Absolutely. No question, no argument, no alternative. It is just as important as marketing is. In fact, I’d argue that it may even be more important. Why? Because a marketer can’t sell anything if he or she doesn’t have anything to sell. Well, I guess they could but that usually is called fraud. You need to have a product in order to use marketing to sell it. From a business point of view there are three major underpinnings to every business: product creation, marketing and administration. If you want to succeed you must have all three… miss one and your company will ultimately fail.

And if it is that important then it absolutely must be done correctly and with the best quality practices. Otherwise you’ll create poor quality products. Oh, sometimes you’ll get lucky and create a good product. But you need a good system to produce good product all the time.

Now, at this point someone is bound to be raising the point of affiliate and rights type product sales. And the answer to that is one word… money. That’s right… the dollar, the lire, the euro, the pound. Whatever currency you use the answer comes down to money. Selling affiliate products and rights products are a good way to make money initially. Selling affiliate products might even be a good way to make extra money long term. Rights products are a bad idea long term — and possibly even short term. But if you want to really, really make good money in information publishing and marketing you need to have your own product. If only because you get to keep most of the money.

If you’re a product creator, you’ve probably thought about putting affiliate links in your eBooks. This article is going to discuss this practice and offer some advice on the subject. I think you will find this information useful.

Let me start off by saying that there are definite pros and cons to putting affiliate links in your eBooks. I know you’re probably scratching your head wondering what could be bad about putting a link in an eBook that helps make us money. Well, consider this.

Your eBook is passing yourself off as an authority on a certain subject. That is, after all, why you wrote it. You know the subject better than anybody. So doesn’t it seem a little odd that inside this book, one that’s supposed to answer the entire customer’s questions has got a link to somebody else’s product? If you’re the expert, why isn’t the link going to one of YOUR products? Don’t you have something similar that is just as good, if not better than whatever that affiliate link is pointing to? Think about it.

Okay, let’s move on to what’s good about affiliate links in eBooks. They provide us an income off of a product that WE don’t have to support. The product creator supports that sale. So this is pretty much found money for us without much effort. However, if you’re going to splash affiliate links throughout your eBook, there are some things you’re going to want to do.

At the top of the list is what I call subtlety. You don’t want to hit prospects over the head with these links. You don’t want large neon signs pointing to each one. You want to mention these links in passing mixed in with the actual content you’ve written. If that method doesn’t work for you, you can simply list some resources in the appendix with your affiliate links sprinkled throughout. Whatever you do, you want to be subtle. Remember, you’ve already sold these people YOUR eBook. You don’t want to come off as selling again.

Beyond subtlety, you don’t want to have so many affiliate links in your eBook that it looks like a classified ad section. A few links throughout is fine. Again, you’ve already sold these people. You don’t want to make it look like you’re trying to soak every last dime out of them.

Are you sitting on a goldmine? If you have information products with resell rights and master resell rights sitting on your hard drive, collecting cyber dust, the answer is yes. They can be the key to fast product creation. Read on to discover how to put them to work.

Maybe you bought them; maybe you got them as up sells when you bought something else. And then you may have gotten your resell rights products from bonuses that come with other products and from giveaway events. So how can you turn them into gold?

1) Take Stock

The first step to fast product creation is taking stock of what you have. Go through your stash of resell rights info products and make a list, marking the rights for each one and whether or not the sales page and download page is included.

2) Start with the info product that is most likely to sell

Pick an information product that you think would sell, or one that you’ve been meaning to sell for a long time but haven’t been getting around to actually setting up properly.

3) Set up a domain and hosting

If you have hosting already, you’re ahead of the game. Then, either piggyback it onto a domain name you already have or buy it its own domain name. If you don’t have hosting yet, now is a good time to get one.

4) Set up an auto responder

If you already have an auto responder service, set up an auto responder for your new product. If you don’t, now is a good time to get started. If you’re serious about doing internet marketing, you must have an auto responder — and use it.

5) Set up a way to collect payment

If you already have a shopping cart system, just set up a new product. If you don’t, now may be a good way to get one. Or you can just set it up through PayPal directly.

6) Edit your sales page and the download page

Edit your sales page and the download page to include your specific information, including your name, your contact information, the price you want to charge, and of course your payment button code. You can either use an HTML editor or open the page in a text editor and edit it there.