INTERNET BUSINESS

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In this article, we explore some basic concepts of online marketing.

There are numerous ways to generate income online. The most basic concept of online marketing is a system involving a web site or other electronic communication medium to advertise and sell a product. Of course, the devil is in the details, and there are literally hundreds of variations on some common methods to sell products online. Typically, they boil down to a few categories.

You could sell physical products through such venues as eBay and Amazon, or sell downloadable products directly or through an intermediary like Click Bank. In between are a considerable number of options and this article will briefly describe the most popular?

With physical products, you typically stock (or warehouse) the product, make it available through either a storefront or an auction site. Once the product sells, you ship it to the customer. This approach is probably the most secure and easily understood, and will be explored in detail in a later article, Honest Marketing Techniques – Methods for Selling Physical Products

Recently, there has been a fair bit of buzz over “local marketing”. This is being presented as a new idea, but is merely a re-hash of an old process, that of building a web site and pushing prospects to a local, brick and mortar business. Anyone that has been involved with web site design and hosting will be more than familiar with this technique. The biggest departure from the old school approach is the proliferation of new techniques and tools. For example, Word Press, a blogging engine, makes it possible for anyone to have a reasonable looking web site online in a few hours at most, including writing the copy for their first few pages. By using a low cost hosting provider, Word Press and traffic generation techniques for conventional online marketing, it is possible to market a service to local businesses and make reasonable profits. Unfortunately, this approach requires a lot of local, face to face selling, and if you aren’t a born salesman, this can be difficult to accomplish.

For most people, online marketing equates to selling downloadable products. Downloadable products are in digital format such as eBooks, reports, training materials, and courses, audio and video files. Each of these can be downloaded from a server directly to the customer’s computer immediately after a sale. This is a win for the customer because he gets immediate gratification with instant access to the product, and the seller wins because they don’t have to build or warehouse a physical product.

Are you curious as to how a company that offers free web templates eventually charges for them? Then read on to find out.

The first money that you will have to pay is for the domain name that you will have to register. That’s because these free templates also come with free web hosting. However, you have to pay for the domain name because it has to be registered in your name and this is actually the charge for the registrar. This is usually a nominal fee, but what if you don’t want to register your domain name with the company that is giving you the free website template? That’s too bad because your free template won’t work with other hosting companies.

This is because when you get a free website template, you don’t get the source code along with it. Why do you need the source code with the template? Because without the source code you won’t be able to make any coding changes to the template – but why is this important? In order to understand this you have to understand the concept of coding. Make no mistake, you can change the text or pictures as often as you want, but the coding is the really important part of the template.

The coding on any template is set up to work with the web host that distributes it. If you notice, cheap web hosting companies also offer free templates when you sign up for their hosting. This is how they sell their hosting services. So if you think that another hosting company will let you use a free template without the source code on their operating system, you are wrong because they already have a free template for you to use.

This means if you set up a free website, you are stuck with the hosting company that designed the template unless you buy the source code from the company – which is where they start making money. So in other words, you will have to pay for the template and you will have to pay a separate fee for the domain name if you want to break the hosting contract and leave the hosting company. The fees are a hindrance to prevent you from leaving the ranks of the hosting company with which you have entered into a contract.